I first saw the term, Entertainment Design, in a Hollywood Reporter has an article up about Will Wright. I was reading Jeff Jarvis' book What would Google do, and my imagination lit up. I wrote, Entertainment Designer, calling for a new creative suite that would contain: a Simple mechanima maker, a Simple MMORPG Maker, a Hypertext Novels that relate to the text, and a Cross platform integration
Future of Fiction
Overcoming Blocks
Web Design
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Making a Website an extension of Story