IMAX Corporation and Warner Bros. Pictures, a unit of Time Warner Inc., announced today that they have completed an agreement to release up to 20 Warner Bros. films in IMAX’s format over the course of the next three and a half years from 2010 through 2013.
This agreement will bring more 2D and 3D movies to the IMAX format. The two companies have already been working together on many projects so it came as no surprise to hear the news but why make it a formal announcement?
Other exciting news from the announcement included mention of several movies along with their tentative release dates. Some of the movies we already knew of and others moved from the realm of rumor into real projects. Please keep in mind some of the dates are just hopeful ones and not set in stone. Take for instance the Hobbit, they are still in script work and at the time of writing this they probably don't even have a finalized budget yet. Though with out any hiccups they could have the movie out by the date listed.
Harry Potter and the Deathly Hallows: Part 1 (3D) November 19, 2010
Harry Potter and the Deathly Hallows: Part II (3D) July 15, 2011
Since Batman 3 is in the early stages of development please do several things for everyone's sake.
More detective elements like in the last Batman movie.
Study the Levitt Paridigm, please! We can handle several plots going on in a movie but give us one main plot per movie. Don't try to cram two movies into one! This one should be about Harvey Dent who should have been introduced and set up in the last one but now what?
Don't reboot Superman again I liked the last one which says a lot since I usually don't like Superman. Maybe for fun make Solomon Grundy the villain for this one.
What would you want to see in the next Batman and Superman film?
By now most are familiar with the deal struck between Warner Bros. and Netflix to put a 28 day delay on new releases. We have a great community discussion ongoing at Project: Shadow that has looked at the deal, the hopes and it’s real effect.
Warner Bros. is making Netflix renters wait 28 days to get new releases through Netflix.
Warner Bros. hopes this delay will give them a chance to sell more DVD's to consumers, believing they will not be able to wait to see the studio's latest release.
Netflix got more movies and TV shows for their streaming program.
It shocks me that Warner Bros. failed to be aware of consumer habits. The average consumer does not track a movie's DVD release date nor do they really care about it with the exception for a few really big titles. If they are going to buy it's because they saw it on a shelf or was reminded in some other manner. Renters have the same habit.
A delay won’t make people buy movies
If someone is so excited to watch a movie they will do so in the theater. That is why there is so much pressure and hype around theater releases. A delay in renting only serves to anger the fans at best. John The Rogue Demon Hunter put it best with “Didnt I already decide to avoid the film in the theatre? If I just have to see your movie, I would go to the multiplex.”
By the time of the DVD release the pressure to see the movie immediately is spent. The only value in getting it right away is if the movie was of such quality to have a lot of rewatchability.
John The Rogue Demon Hunter asks “Why would anyone purchase a movie designed for a big opening weekend? The consumer buys a movie because they want to rewatch the film.” This won’t be impacted by a delay in renting because in the cases of new releases with rewatchability most will just go out and buy it skipping the renting process. Take the Harry Potter movies for example.
Because of this behavior a delay will not increase DVD sales couple that with consumers renting habits and most would not even notice the delay.
Netflix will get more streaming content. This is a big win for me as a subscriber. I love their streaming program and watch many videos and shows through it.
What does Warner get out of it?
Warner gets a lot of anger and disgust from the delay. This whole thing was just politically stupid for Warner Bros. They upset a lot of people for no return.
"If they don't want me to see their movie, then I have to say to hell with them." - Eric
American films used to be art to me and waiting another 28 days to watch fast food movies doesn't really effect me anymore. by John The Rogue Demon Hunter
For me the delay is yet another sign from studios that they do not respect the consumer. I'm getting to the point where I can no longer support those who have such great disrespect for their consumers.
Warner Bros. you should not only love our money but show us the fans and consumers some respect too. If you continue on your path then we will have to cry out.
/Film sort of debunked the rumors that Todd McFarlane's Dorothy of Oz is on its way to the big screen with Dakota Fanning as Dorothy.
It is true that Warner Bros have licensed the toy line to be the basis for a new movie, there is little evidence that there is any motion on it.
I have the Dorothy in my living room, and I would kind of like to have the Lion. If you are not familiar with the toys, here they are: