premium products

Hulu might die in 2010

Image representing hulu as depicted in CrunchBase
Image via CrunchBase

The future of decabling is in trouble:

“I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value,” Carey said. “Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business.”

To be clear, Carey is saying that much of the site’s content should remain free. Any paid content should add value for users and revenue for broadcasters, he explained — unlike some proposed “TV Everywhere” authentication schemes which give the same content through a different venue. Hulu premium products could include exclusives, previews, shortened windows, mobile and behind-the-scenes content ( New TeeVee).

Before I start freaking out, if they are going to charge for premium content, I don't have that much trouble with this.

The honest answer is, Murdock and the Mouse want to charge for all this content.  They see the end of the Television model where free, commercial based content is delivered into viewers homes and they do not want to have it replaced with another commercial based model.

If they had their way, they would charge for access and run the commercials too.

I really hope they are only talking about charging for premium content, but I seriously doubt it.

Reblog this post [with Zemanta]