joost

Good Bad & Ugly Online TV

briansimpson I have been wondering for a while: "Why are TV studios are doing the things that they are doing in regard to providing their content in a manner other than appointment TV?" The general answer was a shrug followed with "well it is a new medium and they are scared to change the old models that worked so well." Not the most satisfactory answer and vague enough it might just work. The Good: The online advertising debate will move forward. With the more traditional means of advertising and advertising expectations moving online this will put pressure on the advertisers to pay more fairly for their advertisements. Currently most advertising reaps the benefits from the add with viewers seeing the product but they don't have to pay for it unless someone clicks on the add which results in many free adds for advertisers. The TV model will hopefully fuel the debate and put pressure on advertisers to more fairly pay for those add views. It will also fuel the debate over what counts as a fair add view and how is it tracked. All good questions that need to be discussed.

Advertisers pay more online because there is a better accounting of how many viewers see the ads and an extra benefit that an impulse to purchase can be acted on with the click of a mouse.

"For an advertiser, you're getting a clear performance result," said Bob Davis, a Web investor. "No matter what the click-through (rate) they get, it's infinitely larger than the click-through they get on TV. The click-through they get on TV is zero."

The Good: With NBC realizing that free advertisement supported content online is more valuable than pay per view model they will hopefully put up more content and leave shows up longer. There are many shows that I would watch from time to time with adds online but I would not buy on DVD. It is an undeserved market and I'm excited to see NBC taking up the charge. They should also leave the content up longer giving word of mouth movements to drive up their ratings of shows that may be good but have bad advertising.

For TV shows at least, ad-supported free viewing online has proved more profitable than fee-based video downloads on services like Apple Inc.'s iTunes, said George Kliavkoff, chief digital officer of NBC Universal.

The Bad: With the value of commercials being so high online and the studios desire to get even more out of their online revenues there is concern that they may move away from sharing that revenue and try to drive viewers to their individual sites, pulling their shows from aggregating programs like hulu and Joost.

The Ugly: Those studios that think that this is just a fad to draw viewers back into appointment TV, causing them to play games and annoy viewers and in turn driving down online viewership online through false means.

"The thought was purely to try to find new eyeballs in a medium that generally appeals to younger demographics, and then drive them ... to watch on their beautiful plasma-screen TV when the series takes off," said Quincy Smith, president of CBS Interactive.

CBS, who's player and site experience is most unpleasant. I have been annoyed with them all season because of the stupid games they are playing. I really enjoy shows like The Big Bang Theroy and How I Met Your Mother. I would watch it through my Joost player because the experience is convenient and pleasant. I have actually fallen behind in many episodes because CBS was not releasing the current episodes in a regular fashion to Joost. I hope that this delay is not due to them playing games to drive viewership back to appointment TV.

Overall this news is promising and hopefully studios will continue to move into the new media.

via Press-Enterprise

P:SI # 22 - "Our Billion Dollar Property is Worthless"

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P_SI_logo_150_white Daily Show Writers Strike Back, Thornodraphy Delux, Dragonforce, Joost, Final Fantasy Exiles, Datamancer, Dresden Condak, Transformers harder than Star Trek, Burton in Wonderland, Zack and Miri make a porno, and Superman Doomsday, today on the Project: Shadow Informant.

Theme Song: Immigrant Song by Ann Wilson

Culture

  • Daily Show writer explains writers' strike -- if digital content isn't worth anything, how come Viacom is suing YouTube for $1 billion? (via Boing Boing [watch it here])

Music

  • CRADLE OF FILTH - Cover Art For Thornography Deluxe Edition Revealed (via Brave World)
  • DRAGONFORCE - POWER METAL GODS JOIN FACEBOOK! (via Roadrunner Records)

Joost Update

  • 5 Newsradio episodes
  • 3 Bewitched episodes
  • 2 Transformers episodes
  • AXN: Sheena Channel

Games

Scifi

  • Exclusive Interview: Steampunk Virtuoso Datamancer, aka Rich Nagy, Shows Us His 'Tesla Cane' (via Gizmodo)

Comics

Movies

  • Roberto Orci and Alex Kurtzman Bringing New Life to Star Trek Very Challenging, Transformers was harder (via Trek Web)
  • Tim Burton To Helm Alice In Wonderland; Remake Frankenweenie! (via Pop Sucker)
  • “Zack & Miri Make A Porno” Has a Cast (via News Askew)
  • Superman Doomsday

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P:SI # 19 - "But I can get you some Bunnies!"

P_SI_logo_150_white Building Walkers, Wii and Joost Update, Star Wars Mashups, Ellison threatens Trek, Emo Rangers, and more on Today's Project: Shadow Informant! podsafe music network Theme Song: Immigrant Song by Ann Wilson

SciFi

  • Mindwebs: Free old science fiction radio plays (via Boing Boing)
  • Use MashUps to Make Your Star Wars Fan Movie (via Star Wars)
  • Fake robot walker is fun (via Boing Boing)
  • Mighty Moshin' Emo Rangers (via Popsucker)

Music

  • ROB ZOMBIE Donates Signed Fender Stratocaster To Southern California Wildfire Relief Auction (via Brave Worlds)
  • BLACKMORE'S NIGHT - Cablevision Special To Begin Airing Next Monday (via Brave Worlds)
  • Nightwish Best-Selling Artist - Scandinavia (via NightWish)
  • NIGHTWISH - BYE BYE BEAUTIFUL VIDEO!!! (via Roadrunner Records)
  • ARCH ENEMY Vocalist Angela Gossow and Lacuna Coil Video Interviews with Metal Sanaz (via Brave Worlds & Metal Sanaz)
  • Abney Park makes Capitol Records really insecure (via Robert's Blog)

Games

  • Wii virtual console releases for this week (via Crave)
    • Volleyball (1987, NES, 500 Wii points)
    • Axelay (1992, Super Nintendo, 800 Wii points)
    • Blue's Journey (1991, NeoGeo, 900 Wii points)

Project:Shadow

  • Secret Project X, going in Deep, Coming Soon

TV/Series

  • The Big Bang Theory - The Grasshopper Experiment added to Joost (via Joost)

Movies

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