I am torn about the idea of an iTunes Subscription service. Rumors are swirling again that it might me on the way.
A subscription service from Apple consisting of a $35 or so monthly fee for access to a large and complete library of current-season television episodes via iTunes would fit well into the TV networks’ overall content strategy — Hulu has proven there is a demand for streaming full episodes, and the cable companies have long shown that consumers are willing to pay for access(NewTeeVee).
When I wrote my Would you pay for a Boxee app? I laid down some ground rules:
Rules for Paid Apps
- Paid App channels would have to be commercial free.
- Paid App channels must have a free version to test the content.
- Apps must be cheap! The more they cost, the fewer people will pay.
- Apps should be available for networks and individual shows.
Reasons I would pay for an app
- Premium Channels: HBO and Showtime are top of my list.
- Foreign Content: BBC iPlayer is top on my list, but I have a soft spot for Chinese and Indian TV.
- Supporting Indie Media: I would pay to support the Guild, Legend of Neil and other shows, but I would expect extras.
Would I pay for an iTunes Subscription Service?
In an era before Hulu, I would definitely would have paid for this, but I am not sure I would now.
If the Price is $35 a month it would have to:
- include many channels that I cannot stream online already
- be commercial free
- allow me to watch the show when it is airing on Cable.
- allow on demand streaming the day the show aired not 24 hours later
- allow all episodes of a season to be on watched at anytime as often as I want
- work on my Mac, PC, AppleTV, and iPod Touch for one fee
I need a lot more details before I know whether I know if I want to pay for this.
What would it take?
What would it take for you to pay for an Apple streaming TV service?