Dream of a Fandom Economy

The internet has opened the doors to many new economic models the would never have been possible without the collaborative powers of millions of people working separately in the fields they are passionate about. Fan Culture has disproportionately benefited from this. It is easier to create and distribute fanworks than it has ever been, but the monetization of these works is still taboo, and I am forced to ask myself, Why? The internet has allowed people to create and share brilliant fan fiction and films with the community, and yet these creators reap little more than promotional benefit from their work. Something is wrong with the system, and more than anything else, it is the antiquated attitudes of the copyright holders that prevents them from harnessing their legions of fans for mutual benefit.

Star Wars Revelations Official Poster Star Wars Revelations Official Poster

If I worked for DC Comics, I would snatch up Elseworlds and release it in a way that we could both profit from, or if I worked for Lucas Films I would pick up Star Wars: Revelations, Dark Redemption, and Reign of the Fallen.

It boggles my mind how many companies want to hold to their existing business models rather than reaching out to find new ways to make money.

Many of the fan trailers and music videos are far better than the official ones. So what does the company do? They send a DMC take down instead of licensing the fan content and using it instead.

"Pride goes before a fall," and these people are have more pride in crap than they do desire to produce content.

Creative Commons

This seems to me to be the best use of the creative commons license. Allow fans to do anything they want with a work except make money and pick up the best content to be released for profit.

I know that is a radical departure from the way the industry likes to work. They would prefer to sue their fans instead of earning money from them. What a wacky world we live in. Maybe someone will wake up, and the necessary revival of Speculative Fiction will come.

Interview: Chris Cowan and Lex Randleman from Elseworlds

I interviewed Chris Cowan (Cyborg/Cameraman) and Lex Randleman (Mister Teriffic/Writer) from the brilliant new webseries Elseworlds.

n12413997_43129202_155Why did you choose to make webseries in the Elseworlds setting?  While it is one of the most fascinating DC setting, it is not as popular as their other setting?

Lex Randleman (LR): Elseworlds provided a malleable way to craft a story about a universe I, otherwise, wouldn't have been able to depict. Knowing I could twist and turn things however I wanted gave my imagination some room to wander. We (Cowan and I) would never be able to make a DC Universe like what's seen in comics and other media.

Also, I get a sense of ownership out of this that I couldn't get from another kind of story. Sure, these aren't MY characters, but this is MY vision of them. It's funny to me that your review mentions casting (Praise I TOTALLY appreciate) and what kind of process that must have been for us. It's funny because we didn't match the cast to the characters--we matched characters to the cast. The characters we were confident we COULD portray well are the characters we chose to play out the story. They ARE the story. That was our jump-off point.

Cowan Headshot Small How many episodes do you have planned?

Chris Cowan (CC): We’re only planning to do 6 episodes for this story. As much as we love doing this, we also have MANY more projects planned (mostly all original and a few being fan fiction works). But I mean if DC/WB would want to fund a project like this then I’m sure we could do quite a few more episodes <wink> <nudge>

LR: Yeah, 6 episodes. That's not because I couldn't make this story stretch, no. It's because we've set a pace that I can't completely halt. Given free reign, I would basically restart and show SO much more of the action and events that preceded the present action in this story. Cowan can attest to the fact that I've built up a whole history for this world and all of its characters, but reality (a.k.a. $) dictates that I must exercise some restraint.

Are all of the episodes written ahead of time or are they being written as the series progresses?

LR: The episodes have been written one by one as my time allows. I put episode 2 in Cowan's hands. He filmed it. I put episode 3 in his hands. He filmed it. He just got episode 4. I took my time with that one. And he'll film it soon. It's played out that way because this whole project was sprung on me by Cowan (Yes, man, I am taking a dig at you) with the release of the 1st episode (incomplete, at that!) a YEAR after the project had been conceived. Since then, I've had to rethink a lot of the things I had originally intended.

I know it sounds like I'm blaming Cowan like he did something awful. That's not the case. He actually challenged me in a way that I just hadn't expected. In the end, I can't be mad at that. After a long period of not writing the way I should have been, I can feel my blood pumping again. This project has reawakened some of my dormant creativity.

CC: Hey, It’s not my fault that he liked the cut of the first episode. I edited it randomly out of the blue a few months ago and showed it to him and he said “Cowan, that was hot.” Haha. So I said lets keep going with it – and we have. Besides, if I hadn’t, Lex might have never came up with the story that he’s created (which I think is a really good and original one).

But yeah, the episode scripts are given to me one by one. In fact, the Episode 2 script was put in my hands not even 5 minutes before filming hah. We’ve always been a sort of run & gun crew of filmmakers though (when budgets not involved – because it usually isn’t for our personal projects ha).

Episode 3 is over 8 minutes as opposed to the 2 - 3 minute length of the previous episodes, what is the target length for the remaining episodes?

CC: At first, we thought it’d be a good idea to keep the episodes under 4 minutes. One reason being that we were gearing this towards youtube and usually 2-4 minutes is the avg. length of most videos – and I figured that’d be the avg. youtuber’s attention span (because it is for me ha). Not to mention, it would have been a smoother editing flow for me. Now, after seeing how episode 3 came out, we realized that we prefer the 8-10 minute run time. There was a thought to break up Episode 3 into two parts but we liked how it ran all together, so we kept it – and the response towards the runtime was a positive one.

LR: The thing about targets is that you either miss them or they get shot... That's my way of saying I don't know. Even after I write the script and we "should" know how long an episode will be, it all gets muddled in the production. A lot of last minute changes and improvements happen ON SET. That's our creative process.

Do you have any plans to make them available for download/ podcast? (with the abundance of companies like Mevio who offer free hosting I hope you do)

LR: I don't know. Cowan, do we have plans like that??

CC: Haha honestly, I don’t know why I haven’t thought about doing that already. I’ll definitely make them available for download.

What software are you using to make the special effects?

LR: I have this awesome special effects program called Triple C...Christopher Clark Cowan.

CC: Hah and I this awesome special effects program called Adobe After Effects. In terms of any other technical questions that anyone might have – I edit on Final Cut Pro and shoot on the Panasonic DVX100a. I’m hoping to be able to shoot the finale in HD – More on that to come though.

How long does it take you to produce an episode?

CC: It always depends. Script writing and scheduling are the biggest time consumers – even more so than with the shooting an editing. Shooting is fairly easy because after reading the script, I can already see what I want to do (let me rephrase – I can already see what I’m able to do haha). Editing usually takes me 2 days because after we have it all shot, I clear my schedule and sit in front of my computer for 2 days straight and edit. There’s usually food/sleep and some Xbox 360 spliced throughout those 48 hours.

LR: That always varies because of the time I might take to write the script and the scheduling that needs to get worked out for the actors and such. When everyone works for free, it's hard to put a demand on anyone's time-- except, of course, for mine. Cowan is always making demands on my time... I'm so disrespected...

What is your production schedule like?

LR: What's a schedule?

CC: Yeah we don’t really have one. It all depends on all of our work schedules. I call a friend and ask “can you film today?” they say “no.” I say “what about tomorrow?” they say “sure” and then we film. That seems to be the extent of our “schedule” ha.

Do you have any advice for anyone who wants to make their own webseries?

CC: Just go out and do it. You don’t need a huge budget to do everything (it helps – but it’s not always necessary). One of the most fun parts for me is reading a script and challenging myself to come up with ways to achieve a certain shot and/or effect that I wouldn’t otherwise be able to do with out a lot of money. Even if you do have the funds, it’s always nice to keep a “that look for less” type of mindset.

LR: Don't be afraid to do take the time to make things RIGHT. There's no profit to be made, really, but the chance to share your passion and your vision. If you compromise those two things, then you've wasted your time and your project will suffer. I find that when I look back onto our older projects, the things I regret are the decisions we made for any reason other than "that's how we want it." Compromise =  Regret.

Also, embrace your dorkdom. I don't write for the masses. I write for myself. I write for other comic book nerds like myself. They're the only people I hope will truly "get me." Everyone else can catch up. That's what Google is for.

Have you considered producing an original webseries like The Guild, Stranger Things, or Dr Horrible's Song-along Blog?

LR: Have we thought about it? We did it! X3i is the name of the series we produced in college at The Ohio State University. We diverted our attentions from that series to do a feature based off of the series...Long story short...We didn't finish either the series or the movie.

Don't look at me! The scripts were written! The culprit is always the same: RESOURCES. Resources in the form of money (or lack thereof), casting, sufficient time, and ALL of the stuff that can derail a zero-budget project. It also goes back to our policy to not deliver crap. If it wasn't going to get done RIGHT, why do it?

Here's some good news: even though the project was never finished, I'm sure my dearest buddy Cowan can provide you with some fancy footage of our stuff. ;)

CC: Yeah, we’ve definitely done that already ha. X3i was our first shot at an original webseries – And one of the most fun filmmaking experiences I’ve had. Our crew is actually doing another webseries called “Komikarate” which is a sketch comedy based show (dealing with original skits and fan spoofs). All of which can be found on youtube. If you’d like to know more about X3i, you can visit: www.myspace.com/X3i

To watch most all of our films – Including the X3i episodes you can go to: www.youtube.com/RivenX3i or www.youtube.com/Komikarate

Aaaand lastly, to keep updated with the Elseworlds project, you can go to: http://dcelseworlds.blogspot.com

No more links haha.

I am enjoying the series, and will have a review of the first three episodes up shortly.

LR: I'm happy you've enjoyed our work! Your interest and excitement is what makes it all worthwhile.

CC: Many thanks to everyone for viewing and supporting! Also big thanks to Eric and Project: Shadow for the review, interview and overall interest. We’ll have episode 4 out to you all shortly!

Thank you for your time.

LR: If you made it through all 3 episodes, we should be thanking you for YOUR time.

Two nice guys and amazing artists.  If you haven’t read it yet, check out my review of Elseworlds.  I think we can expect great things from them in the future.

Review: Elseworlds Fan Series

Elseworld Elseworlds was one of the most original, innovative and captivating alternate timelines ever to come from DC Comics.  A staple of the series was that it turned everything you know about the heroes and villains of the DC Universe on its head.  Nothing and no one was sacred as they explored this completely new way to look at the characters.  Not long ago, on P:SI I wishfully said that I wish more Elseworlds comics would come out… well something better happened. Chris Cowan and Lex Randleman are producing an original webseries set in Elseworld.  They have produced three episodes so far with a fourth on the way.

The quality of the story, filming, and FX in this series is surprising.  The actors and the story keep you on the edge of your seat as the the mystery slowly unfolds.

Episode 1- “Fair Play” (view here)



Green Lantern hunts down Mister Terrific looking for answers in a resent murder.

The 2 minute 25 second runtime is far too short.  The hook is immediate, and the characters are instantly recognizable.  I am not sure how long they took to cast the series, but it is spot on.

Starring: Dan Johnson - GL John Stewart Lex Randleman - Mister Terrific Lauren Alto - Huntress Christina Napier - Batwoman

Shot by: Chris Cowan, A.J. Rickert-Epstein

Episode 2- “Titans” (view here)


Mister Terrific goes after Cyborg, while Raven gazes into the universe.

The action in this episode really picks up and plot thickens.  I am glad this episode is longer than the last one, and quite frankly I wish this were an hour long tv drama.

Starring: Dan Johnson - GL John Stewart Lex Randleman - Mister Terrific Chris Cowan - Cyborg Lauren Parkinson - Donna Troy Brittany Jones - Raven

Shot by: Steve Murray, Chris Cowan

Episode 3- “What’s in a name?” (view here)

Elseworld_ep3 stars-5

The Question is dead, and Raven is confronted mysterious figure with a dire warning.

I am glad this episode is over 8 minutes, and I hope this portends the episode length to come.  They have created such an interesting story and setting I want to spend as much time in it as I can.  I think I know who the unknown figure is, but I will wait to see if I am right.

Starring: Dan Johnson - GL John Stewart Lex Randleman - Mister Terrific Lauren Parkinson - Donna Troy Christina Napier - Batwoman Brittany Jones - Raven Vonzell Carter - Unknown Katie Fischer - Black Canary Christopher C. Cowan - Cyborg

Written by: Lex Randleman

Shot by: Chris Cowan

Series Details

This brilliant series is directed by Chris Cowan and written by Lex Randleman.  These two have a bright and wonderful future ahead of them.  I cannot wait to see the rest of the series, and hope to see some original work from them too.


Check our my Interview with Chris Cowan and Lex Randleman.