Powerglove's Saturday Morning Apocalypse

Start with Danny Elfman's Batman theme + Heavy Metal + 8 bit platformer = Epic Fun!

I have not laughed that hard in a really long time.

Did they stop at Batman? No!  They covered all the classic:

Their cover of the X-men theme is amazing, and the Transformers, wow.  I feel guilty I didn't know about this sooner. 

Thanks to Badass Nerd for sharing the video.  This is in rotation for me now.

All I ask of a Superhero

Iron Man
Image via Wikipedia

A couple of people took me to task for my take on Iron Man 2. I like to think of myself as a simple man, but maybe that isn't true anymore.

Rethinking my expectations

I started reading comics as a kid.  Batman, Green Lantern, The Hulk, and the X-men were some of my favorites.  Growing up, superheroes were pure escapism.  Granted some of the characters had family problems, personal problems, and even Batman lost a Robin, but the stories were all larger than life.

Superhero flicks are still larger than life, but they have more "realistic problems."

  • Batman is a male Paris Hilton who fights crime.
  • Peter Parker wouldn't know what to do with the girl if he got her.
  • Tony Stark is rotting away from a self-inflicted disease + he is a male Paris Hilton who doesn't fight crime, he is bringing about world peace.

Holding out for a Hero!

Ok, everyone knows that I am a huge Bonnie Tyler fan, but every time I watch one of these movies, I hear her in the back of my head:

Where have all the good men gone And where are all the gods? Where's the street-wise Hercules To fight the rising odds? Isn't there a white knight upon a fiery steed? Late at night I toss and turn and dream of what I need

I need a hero I'm holding out for a hero 'til the end of the night He's gotta be strong And he's gotta be fast And he's gotta be fresh from the fight I need a hero I'm holding out for a hero 'til the morning light He's gotta be sure And it's gotta be soon And he's gotta be larger than life

I want a superhero who is, well a hero.  They don't have to be perfect, and well they can have basic human flaws, but at the end of the day, they need to be a hero!

Returning to Iron Man 2, I thought Whiplash made a good case against the Stark family, and Tony just acted like the spoiled brat Whiplash thought he was.  I actually found myself wanting Whiplash to win.  I can't stand whiny, self-important bitches, and that is all I saw in Tony.  His womanizing turned me off, and his self-pity made me roll my eyes.  He dug his own grave, and I was ready to see him lay in it.

Escapism and Realism

I think my biggest issue with the film is that I was really looking for some pure escapism from the movie. That is what I look for in a superhero movie.

I watch a superhero for action, mystery, and pure escapism. Watching a super hero struggle with illness was outside the realm of what I wanted to see, especially with people in my life actually struggling with various illnesses that do not have a magical deus ex machina serum.  It felt like salt in the wound.

The illness reminded me of my real life, and the magic cure just upset me.  I went to see a movie where a superhero and super-villain tangled with each other until the film climaxed in a super-mega-ultra battle.

The movie, like all (not so) superhero movies since Batman Begins, opened with scenes of stark realism... but it is a superhero movie!!  Superheroes just aren't realistic, and films cannot serve two masters.

I am not sure exactly when escapism became a bad word, but my life is complicated enough.  Sometimes I just want to walk into a dark cave and forget about my real life for a couple of hours.  It might sound petty, but that is it.

I want a great, escapist spectacle from time to time, but more than anything, I want filmmakers to be honest with me and with their material.  If the movie is not an action movie, don't tell me it is.  If the movie is not a smart, well written think piece, be good with that.  Just don't pretend one is the other, and stop telling yourself you can be both at the same time.

A half-assed story with half-assed action is just a half-assed movie.  Two half-assed jobs never make a whole.

I know some of you liked the movie.  Great!  I wish I was one of you.  Keep having fun, and sharing. It is good to hear contrary opinions.  Just remember, we don't have to love the same things, we just need to help each other find more things we can all enjoy.

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IMAX and Warner Bros Team Up for 20-Film Deal

IMAX Corporation and Warner Bros. Pictures, a unit of Time Warner Inc., announced today that they have completed an agreement to release up to 20 Warner Bros. films in IMAX’s format over the course of the next three and a half years from 2010 through 2013.

This agreement will bring more 2D and 3D movies to the IMAX format.  The two companies have already been working together on many projects so it came as no surprise to hear the news but why make it a formal announcement?

Other exciting news from the announcement included mention of several movies along with their tentative release dates.  Some of the movies we already knew of and others moved from the realm of rumor into real projects.  Please keep in mind some of the dates are just hopeful ones and not set in stone.  Take for instance the Hobbit, they are still in script work and at the time of writing this they probably don't even have a finalized budget yet.  Though with out any hiccups they could have the movie out by the date listed.

  • Harry Potter and the Deathly Hallows: Part 1 (3D) November 19, 2010
  • Harry Potter and the Deathly Hallows: Part II (3D) July 15, 2011
  • Hobbit: Part 1 December 2012
  • Hobbit: Part II December 2013
  • Batman 3
  • Superman

Since Batman 3 is in the early stages of development please do several things for everyone's sake.

  • More detective elements like in the last Batman movie.
  • Study the Levitt Paridigm, please!  We can handle several plots going on in a movie but give us one main plot per movie.  Don't try to cram two movies into one!  This one should be about Harvey Dent who should have been introduced and set up in the last one but now what?

Don't reboot Superman again I liked the last one which says a lot since I usually don't like Superman.  Maybe for fun make Solomon Grundy the villain for this one.

What would you want to see in the next Batman and Superman film?

(via /Film)

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The Punisher: Vigilante or Serial Killer?

Riddle me this and answer below:

Is the Punisher a vigilante or a serial killer?

What is a vigilante

A vigilante is someone who illegally punishes someone for perceived offenses, or participates in a group which metes out extrajudicial punishment to such a person. Often the victims are criminals in the legal sense, however a vigilante may follow a different definition of criminal than the local law.  (wikipedia)

What is a serial killer

A serial killer is a person who murders three or more people over a period of more than thirty days, with a "cooling off" period between each murder, and whose motivation for killing is largely based on psychological gratification.  Often, a sexual element is involved with the killings. The murders may have been attempted or completed in a similar fashion and the victims may have had something in common; for example, occupation, race, appearance, sex, or age group. (wikipedia)

[poll id="20"]

The fine line between hero and villain

It's a fun questions because this raises the question between when does a hero cross the line and becomes a villain.  There is the fine line between someone doing justice for their society and when someone crosses the line still currently convenient because they are removing other dangerous elements but are a danger to the society.  A lot of the distinction is born out of their motivations that gets them started, their intentions at the time of confrontation, and how they resolve their conflict.

The Punisher is a serial killer.  He started as a vigilante moving beyond the law driven by revenge for his lost loved ones.  This motivation has no difference from Batman.

The Punisher's intention at the time of apprehension is that of murder.  He judges and then executes one of the most severe sentences upon his opponents and that is what stands him apart as a serial killer.  Batman's intention at the time of apprehension is to stop the crime not destroy the criminal.

Thus The Punisher has murdered more than three people, does so purely for his psychological gratification, revenge, and the victims have something in common being perceived by him as criminals.

Continue the conversation in the comments below.

Does making a distinction between the Punisher's portrayal in movies versus the comics make a difference?

Thanks to dashPunk Member John the Rogue Demon Hunter for bringing this weeks question.

What Would Neil Patrick Harris Do: Batman Musical

This is just great!  For all of us who wonder what Neil Patrick Harris would do in a musical Batman, he would play a villain named Musical Meister.  Listen to the video above to his song "Drives Us Bats".

I have no strong feelings one way or the other about Beyond Batman.  The look and feel of this incarnation of Batman has not stirred me enough to go through the hurdles to watch the show.  Coupling that with Cartoon Networks lack of respect for those decabled fans and I just don't care.

This position has changed slightly.  With Neil Patrick Harris in a musical episode I will have to watch this.

The full musical episode of Beyond Batman: The Brave and the Bold will premiere on Cartoon Network on October 23rd.

(via  EW)

How Do You Know If You Love SF

batman-blue-grey When asked "Do I love Speculative Fiction?"  The answer is yes I know in my heart that I love Speculative Fiction and would consider myself a fan.  If that question is followed up with "How do you know?"  Then the answer is more difficult and involves a man in a batman suit playing guitar at a street light but more on that latter. One could just claim "I know because that is how I feel."  It is my first answer to this question but people feel many different things throughout the day and even have feelings that contradict previous feelings or their own believed position.  This does not belittle the gut check but it does reduce it's value to one method of discerning one which should be tempered with something else.

Actions speak louder than words.  A phrase that has so much truth to it and is very applicable to this process of discovery.  Our actions toward Speculative Fiction gives us evidence of our true feelings toward it.  Take this real life experience as an example.

Friday, traveling in my car through town I noticed a man standing in the grass near a three way intersection.  This was not ordinary man for he was wearing a Batman costume and jamming away on a guitar with a smile of joy on his face.  I realized by my own thoughts that this is the moment of truth, what are your thoughts about this man?

My thoughts first went toward protection of Speculative Fiction by discerning if the man was doing this out of mockery.  Satisfied that he was not, my mind turned toward fraternal thoughts.  I celebrated in his expression, became excited, thought about which Batman suit he chose and found myself wishing he could have a catwoman singer and a robin playing drums.  If your thoughts turned destructive, toward mocking this man tearing him down and robbing him of his joyous moment then your feelings are in question because your actions say your  not a fan.

How Do You Know If You Love SF?  You know that you love Speculative Fiction if you celebrate it, cherish it and express those feelings in fraternal /constructive actions.  If your actions are hateful, mocking and destructive than you do not love SF.  You are not a fan.

By the way his Batman costume was blue and grey 1960’s style Batman costume.

Mark Hamill is The Joker, Batman: Arkham Asylum

batman_arkham_asylumThe video game Batman: Arkham Asylum will have Mark Hamil as the voice of The Joker.  I'm so excited about this news.  Mark Hamil's Joker is one of the best jokers ever!!! Mark Hamil was the Joker in the 1990's Batman - The Animated Series television show.  I wonder if they will put in Harley Quinn too.  With his contribution this game will rock even more!!!!

The Joker in Batman: The Animated Series, who ...
Image via Wikipedia

It will be released on the x-box 360, PLAYSTATION 3, and Windows Vista / XP.

You can preorder your copy here!

(via /Film)

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Speculative Fiction Movies Dominate top 25

Get your copy of The Dark Knight on DVD and help support the project IMDB presented their top 25 searched for films of 2008.  They wanted to go for a ranking that was not based on box-office performance or critical assessments.  I was pleasantly surprised to see how many speculative fiction movies were on the list.

  1. The Dark Knight (2008)
  2. Twilight (2008)
  3. Harry Potter and the Half-Blood Prince (2009)
  4. TR2N (2011) Tron 2, I still don’t really care for the name
  5. The Expendables (2010)
  6. Iron Man (2008)
  7. Indiana Jones and the Kingdom of the Crystal Skull (2008)
  8. No Country for Old Men (2007)
  9. Juno (2007)
  10. Transformers (2007)
  11. The Incredible Hulk (2008)
  12. There Will Be Blood (2007)
  13. Sex and the City (2008)
  14. Into the Wild (2007)
  15. Superbad (2008)
  16. Cloverfield (2008)
  17. Terminator Salvation (2009)
  18. Wanted (2008)
  19. Dragonball (2009)
  20. Quantum of Solace (2008)
  21. The Departed (2006)
  22. Star Trek (2009) This is J.J. Abrams’ Star Trek
  23. The Godfather (1972)
  24. Transformers: Revenge of the Fallen (2009)
  25. The Shawshank Redemption (1994)

SF moves took up 60% of the chart with only 1/3 of those movies being ones that have not been released yet.

I find these search reports to be fascinating like a snap shot of what is on peoples minds and what they are curious about.

(via IMDB)

What Costume Will You Wear For Halloween?

Neo With Halloween fast approaching are you still looking for that knock out costume?  Rotten Tomatoes would like to help.  They put together a great costume guide on 16 different movie characters.  Each character or set of characters is set on their own page but they put a nice thumbnail navigation at the bottom of each page making this a pleasant experience.  The 16 characters to choose from are Jay & Silent Bob, Indiana Jones, Juno MacGuff, The Fox, Carrie, John Rambo, Marty Mcfly, Zohan, Nurse Joker, Neo, The Dude, Goo Yubari & the Crazy 88, Margot, & Richie Tenenbaum, The Grady Twins, and Toshio and Kayako. The guides are great and include a nice picture of the character, a huge plus when trying to get the costume right.  A list of things that you will need for the costume which is a helpful reference.  For instance if you want to dress up like Jay you would need long blonde hair.  A list of movies they appear in so if you really want to get into the character you can watch them in action and pick up their nuances taking that cosplay to the next level.  They also include a classic line which can be used to better act out the character, a nice feature but too short for best cosplay.  For instance on the Jay and Silent Bob page they include the line “Snoochie Boochies” a classic Jay line but for Bob they should have included Bob’s classic line which would be “______ *shrug*.”


Now all I have to do is decide which one to go as

A must have for Movie Writers working in the DC universe

get your copy of the DC Comic Encyclopedia here and help support the Project With the conversation and buzz building up over who will be in the next Batman Movie I thought we should take a moment to point out what should be the obvious.  The DC Comics Encyclopedia is a must have for any writer of DC comics movie. This book is a wonderful reference full of heroes and villains from the DC Universe.  For each character they give at basic bio sheet, what comics they appear in and a couple of paragraphs with some basic information.  They also cover the different organizations like The Justice League and The Justice Society.  As a fan I love this book and use it often as a quick reference sometimes to refresh my memory and with the more obscure characters like Bat-Mite a good starting source of information.

Batmite2 If only they would have used this when writing Batman Begins they would have at least got some of the basic setting and character facts correct.   Is that too much to ask?

The DC Comics Encyclopedia

Johnny Depp and Philip Seymour Hoffman in New Batman Flick?

Michael Caine may have spilled the beans:

“I was with [a Warner Bros.] executive and I said, ‘Are we going to make another one?’ They said yeah. I said, ‘How the hell are we going to top Heath? And he says ‘I’ll tell you how you top Heath — Johnny Depp as The Riddler and Philip Seymour Hoffman as The Penguin.’ I said, ‘S–t, they’ve done it again!’” [Laughs]  (Splash Page)

If true, this is something to be excited about.  Unless Nolan falls back on the cliched action film plot/direction of Batman Begins, this casting rumor would signal more brilliant casting for the franchise.  I can see each of these men in these roles.

Review: Batman Gotham Knight

get your copy of Batman Gotham Knight here Overall Rating: 7.5

Batman: Gotham Knight is a neat collection of six short animated films.  It is much like The Animatrix which was a series of short films done for the matrix.  Each short has it's own artistic style and writing but the voice of batman is the same throughout and is voiced by Kevin Conroy.  The six short films are written by Josh Olson, David S. Goyer, Brian Azzarello, Greg Rucka, Jordan Goldberg and Alan Burnett.   Batman: Gotham Knight

The first Short is "Have I got a Story For You."  A group of kids recount their experience with Batman throughout the day as he battles with the man in black.  I found this one to be fun and entertaining.  The Kids different interpretation of their encounter with Batman is fun.  I did not like the look of Batman in this film.  The ending has a fun twist that made me chuckle.

The second short is "Crossfire".  Two of Gordon's special unit officers get caught in a crossfire between the Russian's gang and Sal Maroni's men.  I liked this one the least of the six shorts.  There is plenty of action with two of Gordon's special unit officers getting stuck in a crossfire between two gangs.  Other than the action I was bored with it.

The third short is "Field Test".   Lucius Fox creates a device that is sonically activated repulsion filed and Batman has to test it.  I loved the gadget in it that Batman tests.  The animation style is fun.  The portrayal of Batman in this one is spot on.

The fourth short is "In Darkness Dwells."  Scarecrow and Killer Croc abduct a Cardinal from  the cathedral and take him into the sewers leaving Batman to rescue them.  The portrayal of Killer Croc and Scarecrow were really neat in this one.  I loved the look of Scarecrow but the look of Killer Croc was not my favorite.

The fifth short is "Working Through Pain."  Batman is wounded and trying to make it out of the sewer all the while he is remembering his training on how to work through pain.  This is my favorite short.  If the disc were full of shorts like this one I would have given it a 9 or a 10.  The animation was stunning.  The storyline was fascinating.  The message was compelling and the ending held me in static arrest.  Brilliant!

The sixth short is "Deadshot."  The Russian hires an assassin to carry out a hit on a prominent figure in Gotham and both the police and Batman have to stop him.  This was a nice dramatic episode.  I love the look and style they gave to Deadshot.  The combat sequences in this film is dramatic and gives a nice ending to the disc.

Overall I liked Batman Gotham Knight it is defiantly worth renting and watching.


  1. Most liked episode: "Working Through Pain"
  2. Best Batman Gadget: "The Field Test"
  3. Best portrayal of Batman: "The Field Test"
  4. Best Batman Villains: "In Darkness Dwells"
  5. Best Batman in Action: "Deadshot"
  6. Best Storyline: "Working Through Pain"

Dislikes / Concerns

  1. Least Liked Episode: "Crossfire"
  2. I did not like the look of the Batman in "Have I got a Story for you"

For More Batman on DVD

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Joss Whedon’s Batman

whedon_joss2 Joss Whedon pitched a Batman flick before Batman Begins:

“In my version, there was actually a new [villain], it wasn’t one of the classics — which is probably why they didn’t use it,” he laughed. “It was more of a ‘Hannibal Lector’ type — he was somebody already in Arkham Asylum that Bruce went and sort of studied with. It was a whole thing — I get very emotional about it, I still love the story. Maybe I’ll get to do it as a comic one day [ed. note: HINT HINT, DC Comics... ].”

O, originality, I can see why Hollywood didn’t go for the idea.  At least they woke up for the Dark Knight.  Perhaps this is the time to write DC Comics and ask them to let Joss Whedon tell this story in the comics.

(via Comic Book Movie)

Simpson Superhero Fan Art

supersimpsons Lion-O-Thundercats Dean T. Fraser has drawn a brilliant set of Superheroes in the style of the Simpsons at his blog, Springfield Punx.  They are giggle inducing.

He has just started what might become a Thundercats series.  You should definitely check out the blog if for no other reason than to see what the world would be like if we lived in Springfield.

Dean’s art is interesting and humorous, check out his other work at

(via Gizmodo)

Exploring: The Dark Knight

Review of:  The Dark Knight, Why Two for One is not always a good thing. Overall Rating: 8.0

The Dark Knight is a good movie, it would have been great but they tried to add the sequel onto the last twenty minutes of the movie.  I really enjoy a two for one sale but when it comes to The Dark Knight that is not the case.  The movie brought me to a perfect climax, just the right amount of tension and drama with all points satisfactorily concluded, then continued into a twenty minute poorly executed and rushed ending leaving me on a sour note.  It caused some scenes in the joker storyline to be rushed and couldn't even do justice to the Two-Face storyline

***** Spoiler Alert *****  If they would have ended the film just after Batman defeats the Joker and the Joker finishes with his monologue aka his finishing "joke" then show Two-Face flip a coin and as the screen goes black a gun shot, the Joker's laugh and roll credits.  That would have been the perfect ending.  Then they could have devoted the necessary amount of time to the Two-Face story instead of having to rush this one and not give us a sequel we would have liked to see.  ***** End of Spoiler Alert *****

The story is very compelling.  They play around with the ideas of insanity verses morality and the differences between a hero and a guardian.  In the Dark Knight they almost go to the preachy side but for me they fell just short.  Thankfully they address the problems with so many people knowing Batman's true identity.  It was something I really hated about the last movie and was happy they at least addressed it.

The Plot / Story: The second movie in the New Batman series.  A sociopath criminal known as the Joker has grown tired of Batman and the changing scene in Gotham city.  In the Joker’s ideal city the criminals ran everything and the police would not interrupt their fun.  Now that Batman has arrived the confidence of the police and especially new district attorney Harvey Dent is growing and in turn the city is getting cleaned up.  The Joker in turn leads a campaign of destruction to bring back his beautiful city and makes it personal against Batman.


  1. Heath Ledger's Joker was brilliant and terrifying!
  2. Aaron Eckhart's Harvey Dent / Two-Face was Awesome
  3. The Jokers creation monologue was brilliantly done and it keeps changing each time he tells it.
  4. The balcony scene with Batman and Mobster captured Batman so well.

Dislikes / Concerns

  1. Christian Bale's Batman voice was distracting
  2. The Bat Suit looked a little weird
  3. The helicopter shot was a fascinating idea that the visual effects were bad looking.
  4. Batman was more true to the spirit of Batman but they still had him cause unnecessary property damage merely to have explosions in the film.  It sucked and there were other scenes that they could have had explosions in that would have made more sense and been more dramatic.

Batman in other projects.

Get your copy of The Dark Knight here

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Theater or Renter: The Dark Knight

The Plot / Story: The second movie in the New Batman series.  A sociopath criminal known as the Joker has grown tired of Batman and the changing scene in Gotham city.  In the Joker’s ideal city the criminals ran everything and the police would not interrupt their fun.  Now that Batman has arrived the confidence of the police and especially new district attorney Harvey Dent is growing and in turn the city is getting cleaned up.  The Joker in turn leads a campaign of destruction to bring back his beautiful city and makes it personal against Batman.

I gave the trailer a 4 out of 5.  It was intriguing.  The Joker looks pleasantly terrifying.  The trailer left me with concerns about Harvey Dent.  Unfortunately I don't think that they will get back to the spirit of Batman.  Batman Begins was a good superhero movie but a terrible Batman movie because it failed to keep to the spirit of Batman.

The spirit of Batman is that what makes him a superhero is his industrious, creative, DIY nature.  Batman makes his own gadgets and outwits the villains.  Batman is a loaner and untrusting of others.

I will definitely watch this in the theater.  Even though I have been burnt in the past time and again I love Batman and must see if maybe... just maybe got this one right.

For more information about and to see the trailer for The Dark Knight read the Theater or Renter: July

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Theater or Renter: July 2008

It's time once again for our favorite game "Theater Or Renter?" Rules of the Game: Watch the trailers. Rate the Trailer. Then Put in your comments below the trailer: does the trailer and buzz make you want to watch it in the theater, rent it, or not interested at all, and why?

For July we have Seven movies



Watch The Trailer, other trailer

Release Date:   July 4

Listed as:  Action, Comedy, Drama, Fantasy

Studio: Columbia Pictures

Director: Peter Berg

Produced by: Akiva Goldsman, James Lassiter, Michael Mann, Will Smith

Written by: Vince Gilligan, Vincent Ngo

Starring: Will Smith, Charlize Theron, Jason Bateman, Johnny Galecki

The Plot / Story: Hancock (Will Smith) is an apathetic superhero who has to wrestle with an image problem due to his get the job done approach to superheroism.  Hancock dosn't care what other people think until the day that he saves the life of PR executive Ray Embrey (Jason Bateman) and he realizes that he needs to change.  (The Official Site)

Hellboy_2_poster Hellboy II: The Golden Army:

Watch the Trailer

Release Date:   July 11

Listed as:  Action, Adventure, comedy, Drama, Fantasy, Sci-Fi

Studio: Universal Pictures

Director: Guillermo del Toro

Written by: Screenplay: Guillermo Del Toro Story: Mike Mignola, Guillermo Del Toro comic Book: Mike Mignola

Stars: Ron Perlman, Doug Jones, Selma Blair, Jeffrey Tambor, John Hurt, Luke Goss, Anna Walton, John Alexander, Seth MacFarlane, Roy Dotrice, Brian Steele

The Plot / Story: In a time long forgotten an ancient battle between humans and the mythical creatures.  During the battle an indestructible clockwork army was created, controlled by a crown and unleashed on the humans.  After a truce was made they split the crown one half going to the elves and the other half going to the humans.  Now Prince Nuala (Luke Goss) wants to finish off the humans so he sets out to reunite the crown and take control of the golden army.  (The Official Site)

Del Toro’s director Scrapbook for Hell Boy II

Hellboy II & Big Red’s Big Baby

How To Build Johann Krauss

To get more Hellboy

Journey to the Center of the earth 3dJourney to the Center of the Earth:

Watch The Trailer

Release Date:   July 11

Listed as:  Action, Adventure, Family, Fantasy, Sci-Fi

Studio: Warner Bros. & New Line Cinema

Director: Eric Brevig

Produced by: Brendan Fraser

Written by: Jules Verne, Michael Weiss, Mark Levin

Stars: Brendan Fraser, Josh Hutcherson, Anita Briem

The Plot / Story: Based on a science fiction novel by Jules Verne. The film is being released in 3D.  While on expedition in Iceland Trevor (Brendan Fraser), his nephew Sean (Josh Hutcherson, and local guide Hannah (Anita Briem) they make an amazing discovery after falling into a hole that takes them deep beneath the Earths surface.  There they must try to understand their dangerous environment of dinosaurs and man eating plants before they become dinner. (The Official Site)

Meet Dave

Meet Dave:

Watch The Trailer

Release Date:   July 11

Listed as:  Comedy, Sci-Fi,

Studio: 20th Century Fox

Director: Brian Robbins

Produced by: Jon Berg, David T. Friendly, Todd Komarnicki

Written by: Rob Greenberg, Bill Corbett

Stars: Eddie Murphy, Gabrielle Union, Ed Helms, Elizabeth Banks,Judah Friedlander, Pat Kilbane, Shawn Christian, Brandon Molale, Mike O'Malley, Marc Blucas

The Plot / Story: Dave is a human shaped alien spaceship operated by diminutive aliens from within his head.  They have landed on earth and are trying to understand their new environment.  (The Official Site)

The Dark Knight

The Dark Knight

Watch The Trailer

Release Date:   July 18, Australia July 17th, UK July 25th

Listed as:  Action, Crime, Drama, Mystery, Thriller

Studio: Warner Bros.

Director: Christopher Nolan

Produced by: Christopher Nolan, Charles Roven, Emma Thomas

Written by: Screenplay: Christopher Nolan, Jonathan Nolan Story: David S. Goyer, Christopher Nolan Characters: Bob Kane, Bill Finger, Jerry Robinson

Stars: Christian Bale, Michael Caine, Heath Ledger, Gary Oldman, Aaron Eckhart, Maggie Gyllenhaal, Morgan Freeman

The Plot / Story: The second movie in the New Batman series.  A sociopath criminal known as the Joker has grown tired of Batman and the changing scene in Gotham city.  In the Joker's ideal city the criminals ran everything and the police would not interrupt their fun.  Now that Batman has arrived the confidence of the police and especially new district attorney Harvey Dent is growing and in turn the city is getting cleaned up.  The Joker in turn leads a campaign of destruction to bring back his beautiful city and makes it personal against Batman.  (The Official Site)

Batman in other projects.

Step Brothers Step Brothers:

Watch The Trailer

Release Date:   July 25

Listed as:  Comedy

Studio: Columbia Pictures

Director: Adam McKay

Produced by: Judd Apatow, Jimmy Miller, Will Ferrell

Written by: Adam McKay, Will Ferrell

Stars: Will Ferrell, John C. Reilly, Richard Jenkins, Mary Steenburgen

The Plot / Story: Brennan Huff (Will Ferrell), a sporadically employed thirty-nine-year-old who lives with his mother, Nancy (Mary Steenburgen). Dale Doback (John C. Reilly), a terminally unemployed forty-year-old who lives with his father, Robert (Richard Jenkins). When Robert and Nancy were married and move in together, Brennan and Dale are forced to live with each other as step brothers. As their narcissism and downright aggressive laziness threaten to tear the family apart, these two middle-aged, immature, overgrown boys will orchestrate an insane, elaborate plan to bring their parents back together. To pull it off, they must form an unlikely bond that will finally get them out of the house.   (The Official Site)

xfiles The X-Files: I Want to Believe:

Watch The Trailer,

Watch the Opening Scene,

Watch the Scene: Obsession

Release Date:   July 25

Listed as:  Mystery, Sci-Fi

Studio: 20th Century Fox

Director: Chris Carter

Produced by: Chris Carter, Frank Spotnitz

Written by: Chris Carter, Frank Spotnitz

Stars: David Duchovny, Gillian Anderson, Billy Connolly, Amanda Peet, Callum Keith, Alvin "Xzibit" Joiner, Adam Godley, Sarah-Jane Redmond

The Plot / Story: The X-Files: I want to Believe is set six years after the events of the the series.  Fox Mulder (David Duchovny) and Dana Scully (Gillian Anders) return to seek for the truth.  This is a stand-alone story in the tradition of the x-files.  (The Official Site)

X-Files Revelations

X-Files the TV Series

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Hype Wars: Indiana Jones v Hellboy v Dark Knight

Is this the year that viral marketing jumps the shark? Viral hits are organic, they just happen, rising out of no where to take the Internet by storm. What is painfully clear this year is either how hard it is to do viral marketing or how bad the studios are at it. Dark Knight Movie PosterThis season's spate of "viral advertising" has had the exact opposite effect on me then it was intended to have. Take Indiana Jones and the Dark Knight as two examples of all that is wrong. I have seen many articles around the net about the attempts from the Dark Knight marketeers to get a viral campaign up and running, but I have never seen any of these items in the wild.

When the only time your viral video gets play is when bloggers are trying to explain what you are trying to do, then your viral videos have failed.

Indiana Jones and the Kingdom of the Crystal SkullThen there is Indiana Jones and the Kingdom of the Crystal Skull, which has to be the most botched hype machine ever. The sheer amount of over promising and under delivering that these guys have down has done the unthinkable: It has cooled my interest in Indiana Jones, leading me to skip most articles I see in my feeds because I am almost certain it will be just another picture of a hat on a box or another cobweb picture. The videos have even been dull. I an tired of getting excited about the newest tidbit they announce only to say, "That's it?"

Hellboy_2_poster The one bright spot in the malaise of botched viral marketing is Hellboy 2: The Golden Army. When I saw the comics I thought they were alright, the first flick was alright, but nothing that really excited me. The slow drip drop of information about Hellboy 2 turned my head.

At every turn, they have under promised and over performed on each and every item they brought out. My anticipation has grown to the point where I have even started reappraising the first film.

What these studios need to learn is that if you promise me the most amazing picture ever and it is nothing but a hat on a box, it will have demoralizing effect on the people that want to be excited about what you are doing. When you put out a new trailer, make sure it has new footage in it.

More important than any of that, follow Scotty's rule, always under sale what you have so the word of mouth will rise up to proclaim the glory of content. Oh, yeah, and make the content itself worthy of praise.